The Expired Listing Revival: Why Changing Agents Makes All the Difference
When your home doesn't sell, a change in representation could be the key to success. Discover why 77% of expired listings sell when relisted with a different agent, compared to just 37% with the same agent. This report is brought to you by the Tom Brady Team at Vintage American Realty.
Of home listings in the average market fail to sell within the contractual timeframe
94
Days on Market
Average time on market for homes that ultimately expire without selling
$3,200
Monthly Costs
Average additional carrying costs for expired listings including mortgage, taxes, and maintenance
An expired listing is more than just a disappointment—it's a financial burden. Homeowners remain responsible for mortgage payments, maintenance costs, and may have already committed to purchasing another property. The longer your home sits unsold, the more these costs accumulate, creating both financial and emotional stress.
The Statistical Advantage of Switching Agents
The numbers don't lie: homes that relist with a different agent are more than twice as likely to sell within the next listing period. According to the Real Estate Success Metrics (2024), 77% of expired listings that relist with a different agent sell successfully, compared to only 37% of those that remain with the same agent.
Additionally, properties relisted with new agents typically see better alignment with market value, with final sale prices averaging within 3% of list price, compared to 7% gaps with original agents. This translates to thousands of dollars in potential savings and profits for sellers who make the switch.
Fresh Marketing Makes the Difference
Professional Photography
68% of successful relists featured completely new professional photography that showcased the property in its best light, attracting more online views and in-person showings.
Virtual Tours
52% implemented virtual tours that weren't used in the original listing, allowing potential buyers to get a comprehensive feel for the property before scheduling a showing.
Online Engagement
73% saw increased online engagement with new marketing materials, including more saves, shares, and direct inquiries from potential buyers.
Expanded Network
New agents bring, on average, 150-300 new potential buyer contacts to a listing, with 42% of successful relists sold to buyers directly connected to the new agent's network.
A new agent brings fresh eyes and a different marketing approach that can transform how your property is perceived in the marketplace. This renewed presentation often makes all the difference in attracting serious buyers.
Price Strategy and Market Positioning
Pricing Issues
85% of expired listings had pricing problems according to buyer feedback studies
Market Analysis
64% of properties received more accurate comparative market analyses when relisting with a new agent
Price Alignment
Properties relisted with new agents see final sale prices averaging within 3% of list price (compared to 7% gaps with original agents)
Fresh Perspective
A new agent provides an objective evaluation without emotional attachment to previous pricing strategies
Pricing strategy is often the primary reason listings expire. A new agent brings an objective perspective, conducting fresh market analysis without being anchored to previous pricing decisions. This fresh approach results in more accurate pricing that attracts serious buyers and leads to successful sales.
Renewed Market Interest and Visibility
New Listing Alerts
Triggers automatic notifications to potential buyers in the system
Fresh Presentation
93% of previous viewers reported renewed interest with new presentation
Timely Showings
27% more showings in the first two weeks compared to renewals with the same agent
Faster Sales
47 fewer days on market on average compared to relisting with the same agent
When a property returns to the market with a new agent, it gets a fresh start in the eyes of buyers and their agents. The "new listing" status triggers automatic notifications to buyers searching in your area, and the refreshed presentation often attracts interest from buyers who previously dismissed the property.
This renewed market interest is crucial in today's digital-first real estate landscape, where timing and presentation significantly impact a property's performance online and in person.
Success Stories: From Expired to Sold
North Shore Success: Smithtown
A property that expired after 105 days with the original agent received a complete marketing makeover with its new agent:
Professional staging implemented (original agent did not)
Result: Sold in just 17 days at 98% of asking price
South Shore Success: Babylon
After expiring at 89 days on market, a home found success with a new agent who:
Conducted pre-listing inspections to address concerns
Created targeted social media campaigns for specific buyer demographics
Hosted specialized broker open houses
Result: Multiple offers within 10 days, sold at 2% above asking price
These case studies illustrate how the right agent with the right approach can transform an expired listing into a success story. Both properties benefited from fresh marketing strategies, appropriate pricing adjustments, and the expanded network of their new agents.
Your Action Plan for Relisting Success
Select a Specialist
Choose an agent with specific experience in reviving expired listings. Ask for an agent from Vintage American Realty in Oakdale and their specific strategy for your home.
Conduct a Failure Analysis
Work with your new agent to assess why your previous listing failed. Review feedback from showings, online engagement metrics, and competitive market analysis to identify specific issues.
Implement Strategic Changes
Be prepared to make necessary adjustments to pricing, presentation, and property condition based on the analysis. Your new agent should provide clear, data-backed recommendations.
Execute New Marketing Plan
Ensure your new agent implements a distinctly different marketing strategy with professional photography, virtual tours, targeted online advertising, and strategic open houses.
Time Your Market Re-entry
Consider seasonal factors and local market conditions when relisting. Your agent should recommend the optimal timing for re-entering the market to maximize visibility and buyer interest.
Don't let your expired listing become a long-term financial burden. With the right agent and the right strategy, your home can join the 77% of expired listings that successfully sell with a new agent. Take the first step today by requesting a no-obligation consultation with an expired listing specialist from Vintage American Realty in Oakdale, NY..